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What can we learn from a word, a gesture, a tone of voice? Methods of both verbal and non-verbal communication vary from culture to culture and generation to generation; yet our fast-moving world demands that people of widely diverse backgrounds must be able to express themselves clearly and understand each others' viewpoints. Communication majors study communication processes at the individual, interpersonal, organizational and societal levels. They analyze message delivery systems, the role of the media and the effectiveness of public education campaigns. At UC Davis, a special focus of the program is research into bridging cross-cultural communication gaps.
Real World
UC Davis communication graduates find employment in such fields as broadcast and print journalism, politics and government, education, social work and public relations. Many also find their major provides excellent preparation for law school or other graduate or professional programs.
Major Requirements
Since communication is an important facet of social relationships, your study will begin with a series of courses in a range of social sciences, such as anthropology, psychology and sociology. At the upper division level, you will focus more on communication theory, specific communication processes and the role and effects of mass media. As a communication major, you'll have the opportunity to participate in exciting internships in such areas as broadcast and print media, health education campaigns and advertising or public relations work.
Major Adviser
Name: Frances Gamez
Contact: fmgamez@ucdavis.edu, (530) 752-1221
A Student Perspective
The key strength of this program is its faculty. They offer expertise in public
speaking, interpersonal communication, group and organizational communication, gender, health and medicine, the media and mass communication, communication technology, persuasion... the entire range of the discipline is represented right here. My favorite course so far, organizational communication, gave me practical tools to deal with any work situation; be it as a colleague, subordinate, or supervisor. I am much better equipped to deal with the workplace, to problem solve and negotiate solutions.
~ Val Johnson, senior
A Faculty Perspective
The communication program gives students the opportunity to learn from faculty who are international leaders in their respective fields of research. We have among our faculty current and former journal editors, association presidents, consultants to government and industry and award-winning authors. The student who takes the initiative to get to know the professors and who volunteers for research roles will have plenty of opportunities to gain first-hand experience in communication research.
~ Robert Bell, professor
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